Design Presentation - Packaging

-Jo Malone, English Pear & Freesia Cologne

Design in this product is very simple that form by the organic shape and geometrical shape. This design separates the product to two parts, the body and the lid, because of the contrast of the color (silver and clear). The body part is very clear, so the label of the brand will pop out. The msterial is very ordinary, using glass and metal. This design is neutral. For gestalt principle, it is continuity because the eyes will follow the movement of the edge.

-Miu Miu, Eau de Parfum

Design in this product also form by the organic shape and geometrical shap, and all of them blend in each other. From the botton to the top, the edge is very soomth to relate to next. The curves in the botton part and the baby blue make this design soft.

The gold makes a transition between the red and baby blue. This design looks youthful and colorful, which is girlish. This design really attracts girls and women to buy it or collect it. The special thing is that the bottle was made with ceramic, which is different from the ordinary bottle was made with glass. The design in the body creates the lines in this product. For gestalt principle, it is continuity because the eyes will follow the movement of the lines.